Our History

In 2023, Travis Scott’s cousin Brent Warnecke unexpectedly passed away. Brent had been more of a brother than a cousin. He was the older brother, the role model, protector, and as Travis grew up and moved away, Brent became the connector. Brent planned trips and events that brought the family together. Brent was generous with his time, energy, and money so that the people around him felt connected to one another. 

Brent was extremely philanthropic, especially when it came to causes involving children. He was also an avid cyclist. In 2024, at a fundraiser for The Brent Warnecke Scholarship Foundation, Travis purchased Brent’s road bike. 

In that moment, Travis found purpose. Travis had been ignoring the basic human need of purpose since his recent mental health diagnosis now exacerbated by great loss. 

Travis knew he wanted to support today’s youth in fostering purposeful lives by advocating for improved mental health policies and services, encouraging responsible device usage, and connecting communities in real life. He also knew he could do this with something as simple as cycling. 

Within months, Travis collaborated with his family to create Cycling On Purpose and honor Brent with the Tour de Brewar where Travis would ride Brent’s bike from his home in Washington to Brent’s home in Indiana. 

With your support, Cycling On Purpose will evolve and grow its impact. To preserve its founding purpose and inspiration, Cycling On Purpose established its mission, values, and goals.